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☆ Check out the pitch decks these advertising startups have used to raise millions and shake up the industry
▼ + stars: | 2024-05-10 | by ( Lauren Johnson | ) www.businessinsider.com time to read: +1 min

A new wave of startups are trying to change the digital advertising industry. They're pitching new tech for cookieless ads, streaming TV, and influencer marketing. Here are 24 pitch decks that startups have used to attract investors. AdvertisementAfter years of challenges securing funding, a new wave of advertising startups is raising millions. Here are 24 pitch decks that top execs and founders have used to sell investors on their companies.

Persons: — Organizations: Service, Millennial Media, Business, Vibe

☆ Google is once again dictating the future of the online ad industry and all its rivals can do is brace for impact
▼ + stars: | 2024-04-24 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +7 min

When Google sneezes, the entire online advertising industry catches a cold. Google's announcement Tuesday that it would again delay its planned timeline for killing off third-party tracking cookies had long been anticipated by the digital advertising industry. Google has a 28% share of the online ad market, according to market research firm Emarketer (a sister company to BI). Regulators could step in to resolve the cookie chaosSome industry experts are hoping regulators will step in to untangle the mess. Amid the four years of confusion, chaos, and harumphing, there has been one consistent theme: When it comes to the future of online advertising, Google calls the shots.

Persons: Ciaran O'Kane, WireCorp, hasn't, Sundar Pichai, Stephen Lam, Mathieu Roche, James Rosewell, Google's, haven't, Pierre Devoize, Devoize Organizations: Google, Business, Gmail, Antitrust, US Department of Justice, European Commission, UK's, Markets Authority, CMA, Industry, IAB Tech, EU Google, Chrome, Movement Locations: FirstPartyCapital

☆ Check out the pitch deck that helped adtech identity company ID5 raise $20 million from investors including TransUnion and Martin Sorrell's S4S
▼ + stars: | 2024-04-09 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +4 min

Adtech company ID5 said Tuesday it had raised $20 million in Series B investment. The ID5 identifier has been deployed by more than 66,000 publishers, per the metadata company Sincera. ID5 has now raised just over $27 million in funding to date, though the company declined to disclose its post-money valuation. New investors in this round included the credit reporting and data agency TransUnion and advertising veteran Martin Sorrell's venture capital firm S4S Ventures. Check out key slides from the pitch deck that helped ID5 raise $20 million in Series B funding.

Persons: ID5, Mathieu Roche, Martin Sorrell's, Sorrell, Matt Spiegel, Spiegel, Matt, Roche Organizations: Business, Data Protection, Publishers, Trade, S4S Ventures, Progress Ventures, Seventure Partners, Capital Partners, Aperiam Ventures

The new missionDeveloping and scaling this cookie replacement has become the new mission for The Trade Desk, one of adtech's greatest independent success stories. While many other adtech companies offered this service, The Trade Desk over the years proved it could do it better. The Trade DeskWith cookies disappearing, The Trade Desk is approaching its first big test. These deals are typically cut with major advertising agency holding companies and don't usually include adtech platforms like The Trade Desk. "These next 12 months for The Trade Desk are going to be difficult and not the experience that you're used to," this person said.

Persons: Jeff Green, Andrew Casale, Brian Wieser, Samantha Jacobs, hasn't, There's, Tom Triscari, It's, they're, Greg Doherty, Jeff, Green, Criteo, Megan Clarken, Dan Salmon, they've Organizations: Trade, Universal, Google, Business, Exchange, Company, BI, Disney, The Washington Post, Yahoo, Wall Street, Projects, CTV, CBS, The, Arete Research, Intelligence, Variety, Street Research

Publicly listed data company LiveRamp's $200 million acquisition of data clean room provider Habu looks set to fire the starting pistol for a more buoyant year of adtech and martech M&A, experts have predicted. He noted that while ad teams aren't using these clean rooms en masse, many have activated them, which bodes well for the Habu acquisition. ID5's technology is deployed by the most online publishers of any identity service, according to Sincera , which measures which adtech companies are used across the industry. LiveRamp, also, could be an acquisition target, Salmon noted, as it builds out new data offerings like the clean rooms it will inherit from Habu. But not everyone is predicting the Habu acquisition will necessarily lead to an influx of M&A around cookieless adtech.

Persons: Conor McKenna, Luma's McKenna, Shailin Dhar, Dhar, Mathieu Roche, who've, InfoSum, Myles Younger, Dan Salmon, Wayne Blodwell, ID5, Roche, " Roche, Salmon, Elgin Thompson, hasn't, Thompson Organizations: Business, LUMA Partners, FIT Holdings, Companies, New, Research, Impact Media, Citizens JMP Securities, Walmart Locations: adtech, LiveRamp, Habu

☆ Google might have to delay its plan to kill tracking cookies until 2025, ad industry experts believe
▼ + stars: | 2023-11-09 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +6 min

There are growing rumblings within the ad industry that Google won't be able to get rid of third-party tracking cookies until 2025 at the earliest. It has since delayed that plan twice to give the ad industry more time to prepare, but has repeatedly said it's on track for a fourth-quarter, 2024 cookie expiry date. "It's a mess," said one ad industry executive speaking on condition of anonymity in order to talk freely about the process. The CMA's latest Privacy Sandbox update listed various concerns from various constituents about the proposals. Despite some skepticism that Google can hit its 2024 deadline, many in the ad industry just want to move past third-party cookies after almost four years in limbo.

Persons: James Rosewell, Rosewell, Achim Schlosser, there's, —, Paul Bannister, Bannister, Mathieu Roche Organizations: Google, UK's, Markets Authority, CMA, Movement, European netID Foundation, Publishers, Yahoo

☆ Check out the pitch deck that helped adtech metadata startup Sincera raise $4.2 million in seed funding
▼ + stars: | 2023-10-13 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +3 min

Adtech startup Sincera, which offers metadata to other adtech firms, raised $4.2 million in funding. The company plans to grow its team and access more compute through its cloud providers. AdvertisementAdvertisementSincera, a startup that uses metadata to help adtech companies improve their offerings, just raised a $4.2 million seed round. Customers to date have included LiveRamp, identity company ID5, and publicly traded adtech company The Trade Desk. Check out the key slides from the pitch deck that helped Sincera raise its $4.2 million seed funding round.

Persons: —, Mike O'Sullivan, Ian Meyers, Meyer, O'Sullivan, Mike Rowe, Jobs, cera, Sincera Organizations: NextView Ventures, Service, Discovery, Trade, LiveRamp Ventures Locations: New York

☆ Google will soon kill the cookie, and 2023 will be the year to show whether the technology invented to replace it can save the ad industry's revenue
▼ + stars: | 2022-12-22 | by ( Ryan Joe | ) www.businessinsider.com time to read: +7 min

The loss of the cookie and other ways to identify people online has caused ad revenue to crater. "Too soon to say, but the platforms don't like it," said David Temkin, a Google executive who focuses on ads privacy. "Clean rooms we think are promising because they can respect user privacy," Temkin said. He notes that clean rooms can be slow and expensive. The prevalence of retail media already jumpstarted the need for clean rooms in 2022, said Scott Howe, CEO of LiveRamp, which provides clean rooms and identifiers.

☆ How former Amazon execs built their own successful startups by adopting famous aspects of the retailer's culture, from writing super-short pitches to measuring meeting costs
▼ + stars: | 2022-10-17 | by ( Lauren Johnson | ) www.businessinsider.com time to read: +3 min

Below are three Amazon business tactics former execs used — from writing press releases for products that haven't been built yet to tallying the cost of meetings — that helped them launch their own successful companies. Ko Umeno, founder and CEO, Globalive, said he used these types of documents to win adtech clients including ID5, Browsi, and Acorn-i. Umeno said the process for writing Amazon-style documents requires rigorous research, and Umeno's clients thought his Amazon-style pitch was unique and packed with information. "I was quite happy that I worked at Amazon and learned how to write this stuff," he said. Walker used the strategy to determine what challenges clients have with Amazon, which guides what services the firm offers.

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